MOVIE TIME!!
After watching the IDEO video it was easy to recognize that creative ideas in the workplace stem from being subjected to a fun and stimulating environment. For example the bikes being placed on the ceiling and how the offices could be taken apart and wheeled across the floor would make the work place very easy to work with and with that idea going for them its no surprise that they have been coming up with amazing ideas for such a long time and have such loyal and large companies coming to them with projects. Also there work environment stimulated them and encouraged them to come up with crazy ideas, and in the end these ideas can lead to usable ones.
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